Product Brief

We were approached by Sheila Fleet with a brief for a new box to compliment the current packaging design that reinforced the brand’s luxury positioning in the market place. Our client required packaging with a contemporary look to house premium products.

Box Design

After initial discussions our customer settled on a slick white lacquered high gloss wooden box with white leatherette on the exterior lid. The interior of the box is lined in white leatherette with a gold foil logo on the interior lid liner creating spectacular packaging.

The Finished Product

The end result was aesthetically very pleasing and our client has been delighted with their finished product. The contemporary design attracts many complimentary comments and impresses consumers and retailers.