The acquisition of Tianguis Jackson resulted in the rebranding of the packaging with the intention to differentiate the products identity and to maximise sales. A design agency assisted with the project to ensure the packaging stood out in the market place and to reach a new audience.
After a consultation with a design agency it was decided that the box design, sizes and look was to change to suit the product. Assorted samples of finished boxes along with paper and swatch options were provided for the designer to arrange a specification, samples were supplied based on the clients final decision. An economical element was required for the materials, these were offered to ensure that the client was getting full value for their overall budget.
The end result was a stylish and sophisticated looking navy soft touch paper covered plastic box range with an eye catching pale pink company logo. The contemporary interior has a matching soft leather finish with a red satin trim on the base and lid with an Aztec print. On launching at Spring Fair 2019 the feedback from consumers was very complimentary with show orders exceeding expectations.